Tag: Identity
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: Does this font match the logo symbol? I'm trying to make a logo for a new company called SiteCampaign. My main symbol is this bubble with a target. Here is the symbol and how it looks right

: Should a logo be design for a brands consumer specifically, Or for wider society? From what I understand, an identity—whether that be a mark, logotype or experience—should characterize the

: Is there a name for a miniature set of brand guidelines? More often than not, my clients won't have the budget for an in-depth set of brand guidelines, so as a more affordable alternative

: What kind of goals would come out of a branding project (from scratch)? I posted this thread several days ago regarding typical goals for a rebrand — What kind of goals would come out of

: What kind of goals would come out of a rebrand? When I'm designing a website or a print publication, I find it is quite straightforward in asking a client what their objective is. It could

: Branding for various communications in the same company I have a question on Branding. My company has different communication platforms from e-newsletters to magazines. We have various names like

: When does design need a concept / idea... and when doesn't it? There are a lot of brands out there that just have a simple wordmark — no icon and no customised type. It can be a good

: Difference between primary and secondary logotypes and their application. I've seen secondary logotypes different from primary only by using some sort of geometric shape around it (first image),

: Please help to identify this map-printing technique Most old maps in my home (ranging from a school atlas to professionally made large maps from the National Atlas of India) use a peculiar technology.

: Should I oblige when a client asks to use a design as a logo when it wasn't made to be the logo in the first place? A client asked me to design a signage for his shop. He didn't have

: Help finding a logo I remember but can't find I'm trying to find a logo I remember. I think it was for as courier company and it was a mythical/classical style face profile graphic of a

: License for logo of an open source (GPL) project If you were to design the identity of a software project that is released as Free Open Source Software (FOSS), let's say under the GPL licence,

: Using part of logo in creative concepts I am requesting feedback regarding the use of the letter "r" from the logo with other images and text to create and overarching theme/identity for the

: How to avoid making icons and logos too minimal? When making an icon or a logo it might be very tempting to push and reduce it to the limit to achieve the absolutely minimal symbol. For

: Free Style Guide / Brand Guideline Templates Does anyone know where / if I can download any for free? It's more just the content that I'm after, I could then tailor that and the design of

: Branding identity - different font for email We are developing new identity for our company. For print material we decided to go with Helvetica font. However we get into serious discussion about

: On dynamic identities One thing that i'm noticing is the temporal aspect of identities (and other design sub-fields as well: from digital design, installations to all types of motion based graphics)

: Critique: Are these text-based logos positioned comfortably, and do they convey elegance? Something is amiss about this logo I've made for myself. I am a design student, and soon-to-be graduate.

: Can I make changes to the Facebook 'f' square logo like removing the background? The Facebook Do's and Don'ts say that I'm not allowed to modify the logo. I don't want to modify the logo,

: What kind of files, graphics, and information would be in an "identity starter kit?" I am a first year design student, and my uncle informally asked me to create a logo for him. He is working

: Handling non-standard fonts in corporate identity How do organizations successfully manage their corporate identity when their brand guidelines incorporate non-standard fonts? In particular, external-facing

: Is a poorly designed website better than no website for a commercial enterprise? For businesses, a website is a channel of communication. For all except web-based businesses, it's not the only

: Can a visual identity evolve? Iv been given a creative director as my first job and am developing our visual identity from scratch.. We are an outdoor media owner.. If created a simple cartoony

: Methods for designing identity systems beyond the logo I've been designing logos for awhile now, and I'd like to think that I've gotten better at it over time. Part of that is because I tend

: What do you think of? Watch, technology, classic / modern, time, space, infinity Would LOVE some help. I'm trying to come up with a logo for my watch brand. Main idea is it will be classic

: What items is a company's brand identity typically applied to? I'm a newbie in Branding of products in the market using Graphics Design and as per my question, I would like to know what items

: How much less to charge as a senior/new graduate for a identity+web package? First off, some context: I am a second-semester senior in a graphic design program and will be graduated for most

: Web Designer vs Visual identity creator Is The main role of a web designer is to create a full visual identity to a company through his design ? ( to a company that don't have a visual

: How to explain my client that the solution to his organization's problems is not graphic design? My client (a kind of a spa) called me to do their new website and stationery. After almost

: Critique: Tritium website design In follow up to this question: Critique: Tritium software logo design. For reviewing the website code (performance, bugs, related user experience), please visit the

: Critique: Tritium software logo design I am looking for a review for a logo that is going to be shipped with a project of mine. I wanted to keep it simple and clean, with a high level of

: What are some good resources for branding exercises or workshops? I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just

: Critique: how to awesomize this logo? This is a course assignment (project) but with real client. The image shows the current logo, colourful text and the chimp as the letter "O". I tried to

: Critique: Looking For Honest Feedback On A Logo Sketch A little intro: Graphic Design isn't really my thing and the last time I did design was back in 2007... until today that we need to

: Visual guidelines across multiple products Where can I find resources on how to create a visual guideline across multiple products, eg. apps. Example; If a company wants to do 20 apps, and they

: Logos with avatars (mascots) vs anything else Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume

: Is providing only minimal contact details bad for freelance designers? If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone

: Should I use a company's letterhead on all of their files? I'm doing some design work for a company. I did a letterhead for them a while ago, and now I'm designing some forms that they will

: What is the best way to roll out new branding? If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should

: What is term for a brand identity "color treatment"? What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something

: How do I create a look & feel? I'd like to first say that I have attempted to look through Google to find the answer to this though surprisingly, I get more about 'what' it is than 'how'

: Double sided letterhead design with heavy ink coverage on the reverse I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back

: Black & white photocopies as posters? The non-profit organization I contribute to has decided to stop spending money on professional print services and use black & white photocopys for any

: "Pretty" design vs "appropriate" design Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in

: What is corporate identity and what does it contain? As question explains, I did a search on the web and didn't find a suitable answer, even in wikipedia. Can anyone please explain it to me?

: Need help with logo concept I'm given this slogan to work with: "Fast Forward, Rewind, Pause, & Unwind". And I need to visually represent what this slogan conveys. This logo is for a

: What imagery and symbolism would you associate with authority, knowledge and creativity? Usually those three things tend not to go together and I'm struggling to come up with concepts that combine

: What's the difference between a logo and branding? Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which
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